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Local SEO

Local SEO so you get found in your area

We work so customers in your area find you on Google, on the map, and when they ask an AI. We take care of your profile, your reviews, and your website, measure your position area by area, and tell you about progress every week.

Let’s review your case

Tell us where you are and what you want to achieve. Together we’ll see if we can help.

What it is

What is local SEO?

Local SEO is the work that makes your business show up when someone searches for what you offer in their area: “brunch in Granada,” “catering for first communions,” or “hair salon near me.” Google answers those searches with a map and a list of results, and it pays to do well in both.

It rests on three pieces: your Google profile, well maintained and with reviews; your website, with a page for everything you offer and every area where you work; and the signals that you’re from there, like mentions in directories and on local websites. It’s SEO, with its own rules.

What can be moved

Google ranks local results by relevance, distance, and prominence. Distance can’t be changed, but the other two can.

In practice

Local businesses we’ve worked with

Local business SEO has very different rules from an online store’s. These are three businesses in Granada and what we worked on with each.

  • Sushi restaurant

    Burbu

    Local SEO, website SEO, and technical support for the home delivery ordering channel.

    8 56.28% better

    average position on Google

    Started from 18.3 · October 2025, vs. October 2024 · Source: Search Console

    See the case study

  • Brunch and café

    Epicureum

    Google profile, new pages for local searches, in several languages, and local authority.

    89.80 +77.56 points

    SoLV for “brunch granada” on Google Maps (Epicureum)

    Started from 12.24 · May to December 2025 · Source: Local Falcon

    See the case study

  • Brunch

    GiGi Brunch & Healthy Food

    Google profile, website improvements, and mentions on city websites.

    96 +93.96 points

    SoLV for “desayunos sin gluten Granada” (gluten‑free breakfasts in Granada) on Google Maps (GiGi)

    Started from 2.04 · May to December 2025 · Source: Local Falcon

    See the case study

Does your market go beyond the local? The method is the same.

See the SEO and GEO services page

What we work on

Seven fronts of local SEO

It depends on your case and is spelled out in the proposal, but for a business that lives off nearby customers we almost always go through these.

  1. Google profile

    Categories, services, photos, opening hours, and posts kept up to date, with the same details as on your website.

  2. Reviews

    A method to ask for them naturally and reply to all of them. Google prohibits giving anything in exchange for a review.

  3. Map position

    We measure it point by point on a grid of your area, because it changes from one street to the next.

  4. Pages by service and area

    A page for everything you offer and every area where you work, with original text and no repetition.

  5. Technical foundation

    Making your website crawlable and understandable: mobile speed, local business structured data, and consistent addresses.

  6. Local signals

    Mentions in directories, media, and websites in your area that confirm where you are and who you are.

  7. AI answers

    What ChatGPT or Google answer when someone asks about businesses like yours in your area, and which sources they use.

How we do it

From audit to continuous improvement

It’s the same method as all our work, focused on what moves a business that lives off nearby customers.

  • 1. Local audit

    • How your Google profile looks and what it’s missing compared with those of your nearby competitors.
    • Where you appear on the map, area by area, for the searches you care about.
    • Whether your website has a page for each service and for each area where you work.
    • What reviews you have, how many arrive each month, and how they’re answered.
    • Where your business is talked about outside your website and what AI answers say.

  • 2. Prioritized plan

    • A list of actions ordered by impact and effort, with what we do and what we need from you.
    • The searches with a city or area that are best answered first.
    • A review and posting routine your team can maintain.

  • 3. Monthly work

    • Every week we move the prioritized tasks forward and tell you where things stand.
    • We track your map position, your clicks in Search Console, and the calls and directions requests that reach you from the profile.
    • Every month we review the results with you and adjust the plan according to what the data says.

What each month includes, and what it costs, we specify in the proposal, after getting to know your business.

Frequently asked questions

What people ask us about local SEO

What is local SEO and what is it for?

It’s the work that makes you appear when someone searches for what you offer near where they are, on Google’s map and in search results. It’s for getting found by customers who already want to buy in your area.

How is it different from regular SEO?

In regular SEO your website competes for the list of results. In local SEO, your Google profile, your reviews, and how close you are to the searcher also count. Both are worked on together and support each other.

Do I need a location open to the public?

If you go to the customer’s home, the Google profile lets you specify the area where you work instead of an address. The rest of the work is the same, so a location open to the public is optional.

What do you do about reviews?

We set up a routine to get them and to reply to all of them, negative ones too, protecting the privacy of whoever writes. We ask for them without gifts or discounts, because Google prohibits it.

How long does it take to show?

It depends on how competitive your area is and on the starting point of your profile and your website. Changes to the profile and reviews can show up sooner than those to the website. No fixed timeframe: we measure it month by month and review it with you.

How much does local SEO cost?

It depends on the scope, which is why we quote each project based on your starting point and your goals. After the first conversation, if we see a fit, we prepare a proposal with what the audit and the monthly collaboration include.

Do you guarantee ranking first on Google Maps?

No: nobody can guarantee it. What we do is measure your map position area by area, work on what’s in your hands, and tell you every month what the data says.

Do you only work in Granada?

We work from Granada with businesses here and elsewhere. If your business is in Granada, we also have a page (in Spanish) on how we work there.

Let’s talk

Let’s start by getting acquainted

Tell us what you sell, to whom, and what you’ve tried so far. We’ll tell you frankly whether we can help and where we’d start.

What happens next

  1. You tell us your situation, through the calendar or the form.
  2. We talk: your context, what you want to achieve, and whether we’re a fit.
  3. If we’re a fit, we propose how to start: the audit and its scope, in writing.
Let’s review your case

or write to us at contacto@configrowth.com

The first conversation is to get to know each other; the audit comes later, if we decide to work together.

Alba Solana and Raúl Solana, back to back and smiling, in front of a wall of wooden slats
Without your success, there’s no success.