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Brunch and café · Granada

Epicureum and GiGi: being on the map when people search for brunch in Granada

Epicureum and GiGi are two brunch spots in Granada with the same goal: to show up on Google Maps when someone searches for where to have breakfast. We work on their Google profiles, new pages for local searches, and their local authority.

The case, in figures

  • 89.80 +77.56 points

    SoLV for “brunch granada” on Google Maps (Epicureum)

    Started from 12.24 · May to December 2025 · Source: Local Falcon

  • 96 +93.96 points

    SoLV for “desayunos sin gluten Granada” (gluten‑free breakfasts in Granada) on Google Maps (GiGi)

    Started from 2.04 · May to December 2025 · Source: Local Falcon

  • 483 +162.5%

    organic clicks for GiGi in the month

    Started from 184 · November 2025, vs. November 2024 · Source: Search Console

The challenge

Where we started

Two businesses with a common goal: gaining presence on Google Maps for breakfast, brunch, and café searches, which are highly contested in Granada.

  1. Improve Google Maps positions for those searches.

  2. Increase organic clicks and impressions on commercial searches.

  3. Build a base of their own: pages on the website and local signals (reviews, posts, and citations).

  4. Start measuring mentions in AI assistants, as another discovery channel.

What we did

The work, by workstream

  • Local SEO

    • Audit and optimization of both Google profiles: products, menu, and Q&A.
    • Ongoing review management and one weekly post on each profile.
    • New photos of the standout dishes on the GiGi profile.
    • Tracking of Google Maps positions.

  • Website SEO

    • Two new pages for Epicureum, for “breakfast in central Granada” and “café Granada,” translated into English, French, and German.
    • Crawl and indexing control, and an optimization plan for the commercial pages.
    • For GiGi: titles and descriptions, local business structured data, and a footer with better internal linking.

  • Local authority

    • Listings in directories and local citations.
    • Mentions in forums such as Reddit.
    • A link collaboration with a local Granada website.

Results

What changed

Every figure comes with its source and period; and if something is missing, we say so.

before after Further right is better.

Google Maps · Epicureum

Source: Local Falcon May to December 2025

  • 89.80

    SoLV for “brunch granada” +77.56 points

    Started from 12.24

  • 79.59

    SoLV for “breakfast granada” +79.59 points

    Started from 0

  • 34.69

    SoLV for “desayuno en granada” (breakfast in Granada) +32.65 points

    Started from 2.04

  • 2.45

    ARP for “brunch granada” 1.84 positions better

    Started from 4.29

Map positions when searching for «brunch granada»

Map of Granada with a grid of points. At each one, the position of Epicureum on Google Maps when searching for “brunch granada” from that point, in May 2025. ARP 4.29 and SoLV 12.24.
May 2025 · SoLV 12.24
Map of Granada with a grid of points. At each one, the position of Epicureum on Google Maps when searching for “brunch granada” from that point, in December 2025. ARP 2.45 and SoLV 89.80.
December 2025 · SoLV 89.80
See the original screenshots (2)
Local Falcon table from May 2025 with the ARP and SoLV of five Epicureum searches
Local Falcon, Epicureum, May 2025.
Local Falcon table from December 2025 with the ARP and SoLV of six Epicureum searches
Local Falcon, Epicureum, December 2025.

Google Maps · GiGi

Source: Local Falcon May to December 2025

  • 96

    SoLV for “desayunos sin gluten Granada” (gluten‑free breakfasts in Granada) +93.96 points

    Started from 2.04

  • 64

    SoLV for “cafetería sin gluten Granada” (gluten‑free café in Granada) +61.96 points

    Started from 2.04

  • 2.00

    ARP for “desayunos sin gluten Granada” 5.98 positions better

    Started from 7.98

Map positions when searching for «desayunos sin gluten granada»

Map of Granada with a grid of points. At each one, the position of GiGi on Google Maps when searching for “desayunos sin gluten granada” from that point, in May 2025. ARP 7.98 and SoLV 2.04.
May 2025 · SoLV 2.04
Map of Granada with a grid of points. At each one, the position of GiGi on Google Maps when searching for “desayunos sin gluten granada” from that point, in December 2025. ARP 2.00 and SoLV 96.
December 2025 · SoLV 96
See the original screenshots (2)
Local Falcon table from May 2025 with the ARP and SoLV of six GiGi searches
Local Falcon, GiGi, May 2025.
Local Falcon table from December 2025 with the ARP and SoLV of seven GiGi searches
Local Falcon, GiGi, December 2025.

Organic search · Epicureum

Source: Search Console November 2025, vs. November 2024

  • 824

    clicks +25.42%

    Started from 657

  • 22.4K

    impressions +43.88%

    Started from 15.5K

  • 7.5

    average position 42.31% better

    Started from 13

See the original screenshot (1)
Search Console screenshot for Epicureum comparing November 2025 with November 2024: clicks, impressions, CTR, and average position
Search Console, Epicureum, November 2025 vs. November 2024.

Organic search · GiGi

Source: Search Console November 2025, vs. November 2024

  • 483

    clicks +162.5%

    Started from 184

  • 17.7K

    impressions +508.17%

    Started from 2.91K

See the original screenshot (1)
Search Console screenshot for GiGi comparing November 2025 with November 2024: clicks, impressions, CTR, and average position
Search Console, GiGi, November 2025 vs. November 2024.

Google profile · GiGi

Source: Google Business Profile October 2025, vs. September

  • +20.41%

    requests for directions from the profile. There were 756 across the two months

  • +42.45%

    people who viewed the menu on the profile. There were 337 across the two months

It’s one month against the previous one: it captures the work on the profile and also the season.

See the original screenshots (2)
Google Business Profile chart with 756 requests for directions between September and October 2025, 20.41% more in October
Google Business Profile, requests for directions.
Google Business Profile chart with 337 people who viewed the menu between September and October 2025, 42.45% more in October
Google Business Profile, people who viewed the menu.

AI assistants

Source: ChatGPT and Gemini

Two AI assistant answers (in Spanish). ChatGPT, asked “I’m looking for an ideal place to have brunch in Granada, which place do you recommend?”, recommends Epicureum. Gemini includes it among its featured brunch options in Granada

Asked “where to have brunch in Granada?”, ChatGPT recommends Epicureum and Gemini includes it among its options.

Two AI assistant answers (in Spanish). ChatGPT, asked “I’m looking for an ideal place to have brunch in Granada, which place do you recommend?”, recommends Epicureum. Gemini includes it among its featured brunch options in Granada
Asked “where to have brunch in Granada?”, ChatGPT recommends Epicureum and Gemini includes it among its options. Ampliar
Two AI assistant answers (in Spanish). ChatGPT, asked “Where can I have gluten-free breakfast in Granada?”, recommends GiGi Brunch. Gemini highlights it as a safe brunch for people with celiac disease

Asked “where can I have gluten‑free breakfast in Granada?”, ChatGPT recommends GiGi and Gemini highlights it for people with celiac disease.

Two AI assistant answers (in Spanish). ChatGPT, asked “Where can I have gluten-free breakfast in Granada?”, recommends GiGi Brunch. Gemini highlights it as a safe brunch for people with celiac disease
Asked “where can I have gluten‑free breakfast in Granada?”, ChatGPT recommends GiGi and Gemini highlights it for people with celiac disease. Ampliar

An AI’s answers change from one query to the next. These screenshots show that both businesses appear; the place they hold can vary.

How to read these figures

  • SoLV runs from 0 to 100: it’s the percentage of points on the analyzed map where the profile ranks among the top three results.
  • ARP is the profile’s average position on that map. The lower, the better.
  • On the maps, each circle is a point in the city, and the number is the position where the profile appeared when searching from there. Green means near the top; red, far down.
  • The increase for each figure runs from the first month to the last. The arrows in Local Falcon’s tables compare with the previous measurement, which is why they don’t match it.

Let’s talk

Let’s start by getting acquainted

Tell us what you sell, to whom, and what you’ve tried so far. We’ll tell you frankly whether we can help and where we’d start.

What happens next

  1. You tell us your situation, through the calendar or the form.
  2. We talk: your context, what you want to achieve, and whether we’re a fit.
  3. If we’re a fit, we propose how to start: the audit and its scope, in writing.
Let’s review your case

or write to us at contacto@configrowth.com

The first conversation is to get to know each other; the audit comes later, if we decide to work together.

Alba Solana and Raúl Solana, back to back and smiling, in front of a wall of wooden slats
Without your success, there’s no success.