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AI SEO · GEO

AI SEO: get found there too

Today your business competes outside Google too. Your customers ask ChatGPT, Perplexity, Claude, or Gemini, and only some brands show up in the answer. We work so yours has what it takes to appear.

Let’s review your case

Tell us where you are and what you want to achieve. Together we’ll see if we can help.

What it is

What AI SEO is

AI SEO, also called GEO (Generative Engine Optimization), is the set of techniques that help an AI model cite and recommend your business when it answers a question from your customer.

It’s part of the same plan as SEO. It means doing well what both Google and AI assistants value: clarity, authority, and structure.

The difference

Classic SEO aims to rank in the list of results. AI SEO aims to make you the answer, or part of it.

In one minute

Is doing SEO enough to show up in ChatGPT?

Alba asks me, and the short answer is “not necessarily.” The long one is the three fronts we start with: making your website crawlable, making it answer your customers’ questions, and making sure your brand is present outside it. (The video is in Spanish with Spanish subtitles; the transcript below is in English.)

Read the transcript (translated into English)

Alba. Raúl, a question: if a company already works on its SEO, is it ready to show up in ChatGPT?

Raúl. Not necessarily. You can be working on your website’s SEO, but if you’re not doing it well and you’re also not activating the levers that will maximize your visibility in AI‑powered search engines, nobody can assure you that ChatGPT will mention or recommend you.

Alba. So what can we do?

Raúl. First, you need to make sure your website is crawlable, by both Google and LLMs. Then, when people reach your website, you need to make sure it answers the frequent questions your users have when deciding to hire you. And finally, you also need to look at what presence your brand has outside your website.

Alba. And yes, all that visibility generates real business, because there’s no point in showing up if nobody is interested in what we’re selling.

Raúl. Exactly. That’s why, at ConfiGrowth, the first thing we do is understand and analyze your business well. Then we prepare a roadmap to maximize the actions that will boost your visibility, both on Google and in LLMs. And then we work with you hand in hand, week by week, to make sure you get the results you need.

What we’ve seen

What happens when it’s worked on

Two of our projects where it already shows. They tell what happened in those; yours will have its own starting point.

Brunch and café · Granada

Epicureum and GiGi

ChatGPT’s answer (in Spanish) to “I’m looking for an ideal place to have brunch in Granada, which place do you recommend?”: “If you’re looking for a highly recommended place for brunch in Granada, I recommend this one: Epicureum”

Asked “where to have brunch in Granada?”, ChatGPT recommends Epicureum. In the full screenshot, Gemini also includes it among its options.

ChatGPT’s answer (in Spanish) to “I’m looking for an ideal place to have brunch in Granada, which place do you recommend?”: “If you’re looking for a highly recommended place for brunch in Granada, I recommend this one: Epicureum”
Asked “where to have brunch in Granada?”, ChatGPT recommends Epicureum. In the full screenshot, Gemini also includes it among its options. Ampliar
See the full screenshot
Two AI assistant answers (in Spanish). ChatGPT, asked “I’m looking for an ideal place to have brunch in Granada, which place do you recommend?”, recommends Epicureum. Gemini includes it among its featured brunch options in Granada
Asked “where to have brunch in Granada?”, ChatGPT recommends Epicureum and Gemini includes it among its options.

An AI’s answers change from one query to the next. These screenshots show that both businesses appear; the place they hold can vary.

See the case study

B2B · Translation and interpreting

Seprotec

Traffic from AI assistants

  • 45 +36.36%

    sessions

    Started from 33

  • 5 +400%

    key events

    Started from 1

July 2025, vs. the period from May 31 to June 30 · Source: GA4

These are still small volumes. What they show is that the channel exists and already converts.

See the case study

In practice

Five fronts so you can be cited

None of them guarantees a mention. Together, they’re what makes a model understand you and consider you a source.

  1. AI answers

    Working so ChatGPT, Perplexity, or Google cite you when someone asks about what you do.

  2. Content that’s understood

    Structuring it so a language model reads it and extracts it well.

  3. Brand authority

    Real signals that you’re a reliable source in your sector.

  4. Conversational questions

    Answering what your customers really ask an AI, in their own words.

  5. Structured data

    Where it helps: extra context a model can use when answering.

Request your AI visibility audit

SEO and GEO

SEO and GEO, coordinated in a single plan

What makes Google show you and what makes an AI cite you are more alike than people say. That’s why we run them with the same audit, the same priorities, and the same follow‑up, although each front has its own tasks and its own way of being measured.

SEO

So the people already searching for what you sell find you: technical foundation, architecture, content, and measurement.

What they share

  • One audit
  • One set of priorities
  • One follow‑up

AI search

So you get cited when someone asks an AI: which sources it uses, when your brand appears, and what your content is missing to be among them.

Illustration of where each front works; the positions and mentions you see are examples.

No closed packages: we decide the scope with you, in the proposal.

How we work on it

Audit, strategy, and support

The same approach as classic SEO, focused on getting AI models to find you, understand you, and recommend you.

  • 1. AI visibility audit

    • Whether your brand appears in answers from ChatGPT, Perplexity, or Google’s AI summaries.
    • Whether your content has the clarity and structure a model needs to cite you.
    • Whether you cover the questions your customers ask in conversational mode.
    • Whether your structured data helps explain your offer.
    • What authority and trust signals you have.

  • 2. GEO strategy

    • Research on real questions: what your customers ask an AI.
    • Content map: which pages to create, improve, or restructure.
    • Page optimization: titles, structure, FAQs, and structured data.
    • Authority content plan: what to publish to earn mentions and citations.

  • 3. Ongoing support

    • Every week we move forward tasks prioritized by impact and effort.
    • We track your brand’s mentions in AI answers.
    • We improve the content you already have so it gets cited more.
    • We measure and readjust the plan to push what works.

How we measure it: brand mentions, citations and sources, answers to a defined set of prompts, and visits arriving from AI platforms. Answers vary. We record platform, prompts, country, language, date, and repetitions. A mention indicates visibility; leads are measured separately. We measure AI visibility with indicators chosen for your business, rather than a one‑size‑fits‑all “GEO score.”

Blog

The latest we’ve published

What we keep seeing in projects and in search engines, told so you can apply it.

See all articles

Frequently asked questions

What people ask us about AI SEO

What is AI SEO, or GEO?

GEO (Generative Engine Optimization) is the work of optimizing your presence so AI models, such as ChatGPT, Perplexity, Gemini, or Google’s AI summaries, cite and recommend you when someone asks about what you do. It rests on the same pillars as good SEO: clarity, authority, and structure, adapted to how these models work.

How is it different from traditional SEO?

Classic SEO aims to rank in Google’s list of results. AI SEO aims to make you the answer, or part of it, when someone asks an AI. They complement each other: good classic SEO is the foundation, and there are specific optimizations that make the difference.

How long does it take to show?

It depends on the state of your content and your authority in the sector. Improvements to structure, FAQs, and structured data can be applied within weeks. Visibility in AI answers grows little by little, and we track it in every monthly review.

Can you guarantee an AI will mention us?

No: nobody can guarantee it, and no markup ensures you’ll appear. What we do is prepare your content so an AI can understand it and cite it, and measure it with a defined set of questions, repeated over time, because answers change from one query to the next.

Is it compatible with the SEO I already do?

Yes, and they reinforce each other. GEO improvements, like clearer structure, better‑explained content, and more authority signals, also improve classic SEO. In the end, it’s the same foundation, well executed.

Who does it make sense for?

For businesses that want to be in the answers of ChatGPT, Perplexity, or Google; for brands that already do SEO and want to know how an AI sees them; and for companies in competitive sectors that need to build authority over the long term.

What do you need to get started?

Access to Search Console and GA4, if you have them; an understanding of your business, what you sell, to whom, and in which sector; and your goals. With that we see on which platforms it makes sense for you to appear and what’s holding you back.

Let’s talk

Let’s start by getting acquainted

Tell us what you sell, to whom, and what you’ve tried so far. We’ll tell you frankly whether we can help and where we’d start.

What happens next

  1. You tell us your situation, through the calendar or the form.
  2. We talk: your context, what you want to achieve, and whether we’re a fit.
  3. If we’re a fit, we propose how to start: the audit and its scope, in writing.
Let’s review your case

or write to us at contacto@configrowth.com

The first conversation is to get to know each other; the audit comes later, if we decide to work together.

Alba Solana and Raúl Solana, back to back and smiling, in front of a wall of wooden slats
Without your success, there’s no success.