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Sushi restaurant · Granada

Burbu: turning Google Maps into orders and reservations

Burbu is a sushi restaurant in Granada that lives off home delivery and reservations. We work on its Google profile, the website pages where people order and book, and technical support for its ordering channel.

The case, in figures

  • 8 56.28% better

    average position on Google

    Started from 18.3 · October 2025, vs. October 2024 · Source: Search Console

  • 452 +13.3%

    home delivery orders in the month

    Started from 399 · October 2025, vs. October 2024 · Source: Deliverect

  • 30.61 +10.20 points

    SoLV for “sushi a domicilio Granada” (sushi delivery in Granada) on Google Maps

    Started from 20.41 · May to July 2025 · Source: Local Falcon

The challenge

Where we started

Burbu wanted people searching for sushi in Granada to find it on the map, and that visibility to end in orders and reservations.

  1. Show up on Google Maps for searches with buying intent, like “sushi Granada” or “sushi near me.”

  2. Bring more qualified traffic to the pages where people order and book.

  3. Avoid technical problems after changing the ordering system.

  4. Strengthen the brand locally: reviews, content on the profile, and external mentions.

What we did

The work, by workstream

  • Local SEO

    • Full audit of the Google profile and ongoing optimization.
    • Products added to the profile, for searches with buying intent.
    • Ongoing review management and one weekly post.
    • Moving reviews from one location to the other, to unify the two profiles.
    • Google Maps position tracking, by keyword and by area.

  • Website SEO

    • Optimization plan for the commercial pages, prioritizing ordering, booking, and delivery.
    • On‑page SEO improvements.
    • Translation of the website into English, for tourists searching in Granada.
    • Cleanup of content that caused confusion.

  • Ordering channel

    • Fixing technical errors after the new online ordering system went live.
    • Ongoing technical support for the channel.

  • Local authority

    • Listings and mentions in directories, with the business details always consistent.
    • Mentions in forums such as Reddit.

Results

What changed

Every figure comes with its source and period; and if something is missing, we say so.

before after Further right is better.

Google Maps

Source: Local Falcon May to July 2025

  • 30.61

    SoLV for “sushi a domicilio Granada” (sushi delivery in Granada) +10.20 points

    Started from 20.41

  • 46.94

    SoLV for “sushi a domicilio cerca de mí” (sushi delivery near me) +6.12 points

    Started from 40.82

  • 22.45

    SoLV for “sushi granada” +6.12 points

    Started from 16.33

  • 12.24

    SoLV for “sushi para llevar” (sushi takeaway) +12.24 points

    Started from 0

  • 100

    SoLV for “sushi zaidín” (a Granada neighborhood), with an ARP of 1.06. Not measured in May

    July 2025

Map positions when searching for «sushi a domicilio cerca de mí»

Map of Granada with a grid of points. At each one, the position of Burbu on Google Maps when searching for “sushi a domicilio cerca de mí” from that point, in May 2025. ARP 6.93 and SoLV 40.82.
May 2025 · SoLV 40.82
Map of Granada with a grid of points. At each one, the position of Burbu on Google Maps when searching for “sushi a domicilio cerca de mí” from that point, in July 2025. ARP 5.38 and SoLV 46.94.
July 2025 · SoLV 46.94
See the original screenshots (2)
Local Falcon table from May 2025 with the ARP and SoLV of six sushi searches in Granada
Local Falcon, May 2025.
Local Falcon table from July 2025 with the ARP and SoLV of eight sushi searches in Granada
Local Falcon, July 2025.

Organic search

Source: Search Console October 2025, vs. October 2024

  • 8

    average position 56.28% better

    Started from 18.3

  • 1.23K

    clicks +13.26%

    Started from 1.09K

  • 6.4%

    CTR +1.3 points

    Started from 5.1%

In that same month impressions dropped 10.25%: fewer appearances, but better placed.

See the original screenshot (1)
Search Console screenshot comparing October 2025 with October 2024: clicks, impressions, CTR, and average position
Search Console, October 2025 vs. October 2024.

Home delivery ordering page

Source: GA4 May 2025, vs. May 2024

  • 62

    sessions on the sushi delivery page +785.71%

    Started from 7

See the original screenshot (1)
GA4 table with sessions and users for the sushi delivery and booking pages, in May 2025 and May 2024
GA4, landing pages in May 2025 vs. May 2024.

Home delivery ordering channel

Source: Deliverect October 2025, vs. October 2024

  • 452

    orders +13.3%

    Started from 399

  • +15.6%

    channel revenue. The screenshot hides the amounts

This is the evolution of the whole ordering channel, not just SEO: the menu, prices, and the restaurant’s operations also weigh in over those months.

See the original screenshots (2)
Deliverect chart with October 2025 orders, 452, vs. 399 in the comparison period
Deliverect, October orders.
Deliverect chart with October 2025 revenue, 15.6% above the comparison period. The amounts are hidden
Deliverect, October revenue. Amounts hidden.

How to read these figures

  • SoLV runs from 0 to 100: it’s the percentage of points on the analyzed map where the profile ranks among the top three results.
  • ARP is the profile’s average position on that map. The lower, the better.
  • On the maps, each circle is a point in the city, and the number is the position where the profile appeared when searching from there. Green means near the top; red, far down.
  • The increase for each figure runs from the first month to the last. The arrows in Local Falcon’s tables compare with the previous measurement, which is why they don’t match it.

Let’s talk

Let’s start by getting acquainted

Tell us what you sell, to whom, and what you’ve tried so far. We’ll tell you frankly whether we can help and where we’d start.

What happens next

  1. You tell us your situation, through the calendar or the form.
  2. We talk: your context, what you want to achieve, and whether we’re a fit.
  3. If we’re a fit, we propose how to start: the audit and its scope, in writing.
Let’s review your case

or write to us at contacto@configrowth.com

The first conversation is to get to know each other; the audit comes later, if we decide to work together.

Alba Solana and Raúl Solana, back to back and smiling, in front of a wall of wooden slats
Without your success, there’s no success.