B2B · Translation and interpreting

Seprotec: getting the organic channel out of stagnation

They started from stagnant organic performance. We prioritized high‑impact technical and on‑page improvements, ongoing optimization of their business pages, and links on translation‑industry media.

Client
Seprotec
Sector
Translation and interpreting, B2B
What we work on
Technical SEO, on‑page, and authority.
Period
Six months
Raúl Solana points at a screen showing Seprotec’s July 2025 SEO performance report
Me presenting the July 2025 report

The case, in figures

  • +669.81%

    domain visibility. No screenshot of the figure

    In 6 months · Source: Visibility index

  • 45 +36.36%

    sessions from AI assistants in one month

    Started from 33 · July 2025, vs. the previous period · Source: GA4

The challenge

Where we started

The organic channel was already bringing them business, but traffic and visibility never quite took off. And in B2B sales cycles are long: it was hard to capture traffic that paid off soon.

  1. Business pages without optimized on‑page elements or a correct heading hierarchy.

  2. Technical errors to fix: sitemap, robots.txt, and canonical tags.

  3. Informational content published without a strategy covering the whole buying journey.

What we did

The work, by workstream

  • Technical and on‑page SEO

    • First, the high‑impact, low‑effort actions.
    • Then, a steady flow of optimization of the business pages.
  • Authority

    • Links on translation‑industry media, to reinforce the main keywords.

Results

What changed

Every figure comes with its source and period; and if something is missing, we say so.

before after Further right is better.

Organic visibility

Source: Visibility index

  • +669.81%

    domain visibility, its all‑time high. No screenshot of the figure

    In 6 months

Chart of seprotec.com’s visibility index from December 2020 to September 2025: almost flat for four years and rising sharply during 2025, up to its peak

Visibility index of seprotec.com, December 2020 to September 2025.

Chart of seprotec.com’s visibility index from December 2020 to September 2025: almost flat for four years and rising sharply during 2025, up to its peak
Visibility index of seprotec.com, December 2020 to September 2025. Ampliar

Traffic from AI assistants

Source: GA4 July 2025, vs. the period from May 31 to June 30

  • 45

    sessions +36.36%

    Started from 33

  • 5

    key events +400%

    Started from 1

These are still small volumes. What they show is that the channel exists and already converts.

See the original screenshot (1)
GA4 table for the AI traffic segment: 45 sessions and 5 key events in July 2025, vs. 33 sessions and 1 key event in the previous period
GA4, traffic segment from AI assistants.

The published case combines SEO and Google Ads. Only the organic part appears here.

Let’s talk

Let’s start by getting acquainted

Tell us what you sell, to whom, and what you’ve tried so far. We’ll tell you frankly whether we can help and where we’d start.

What happens next

  1. You tell us your situation, through the calendar or the form.
  2. We talk: your context, what you want to achieve, and whether we’re a fit.
  3. If we’re a fit, we propose how to start: the audit and its scope, in writing.

The first conversation is to get to know each other; the audit comes later, if we decide to work together.

Alba Solana and Raúl Solana, back to back and smiling, in front of a wall of wooden slats
Without your success, there’s no success.