Starting situation
Source: Search Console and GA4
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20.2
average position on Google after the Core Update 21.69% worse
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155
leads in the month −16.22%
See the original screenshots (2)
Local business · Spain
Bathroom remodeling: recovering visibility after a Core Update
After the March 2025 Core Update they lost rankings and, a month later, with AI Overviews already live in Spain, leads too. We strengthened their service pages, internal linking with a commercial goal, and the FAQs an AI can cite.
- Client
- Bathroom remodeling company. The case study is published anonymously.
- Where
- Spain
- What we work on
- Organic recovery and preparation for AI answers.
The case, in figures
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549 +30.4%
leads in three months
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+102%
clicks on the “cambio de bañera por ducha” (tub‑to‑shower conversion) cluster. No screenshot
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×6.5
visibility. No screenshot of the figure
The challenge
Where we started
After Google’s March 2025 Core Update they lost rankings. A month later, with AI Overviews already live in Spain, leads dropped too.
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Service pages with thin content and meta tags that could be improved.
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Internal linking without a commercial goal.
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FAQs and summaries that an AI could cite were missing.
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Fewer qualified forms and messages, and the risk that the AI answer would take the visit.
What we did
The work, by workstream
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Service pages
- Content that adds value on every service page.
- Titles and descriptions written for the searcher’s intent.
- Business‑oriented internal linking.
- FAQs in a conversational tone that an AI can cite.
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Content
- Blog articles for each moment of the decision.
- Each one answers the sub‑questions an AI breaks the search into.
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AI visibility
- A “Summarize with AI” button that generates a summary with a link to the brand.
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Authority and structured data
- Mentions in forums and sector media, with natural anchor text.
- Local business and FAQ structured data.
Results
What changed
Every figure comes with its source and period; and if something is missing, we say so.
before after Further right is better.
Results of the work
-
549
leads in three months +30.4%
The goals we set at the start were +0.4 points of CTR in the cluster and +20% leads in 60 days.
See the original screenshot (1)
Let’s talk
Let’s start by getting acquainted
Tell us what you sell, to whom, and what you’ve tried so far. We’ll tell you frankly whether we can help and where we’d start.
What happens next
- You tell us your situation, through the calendar or the form.
- We talk: your context, what you want to achieve, and whether we’re a fit.
- If we’re a fit, we propose how to start: the audit and its scope, in writing.
Let’s review your case
or write to us at contacto@configrowth.com
The first conversation is to get to know each other; the audit comes later, if we decide to work together.
