Organic search
Source: Search Console The three months in the screenshot, vs. the previous three
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116
clicks
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4.13K
impressions
See the original screenshot (1)
Catering · Granada
Solasta Catering: a new website designed to attract customers from the start
Solasta is a catering business launching a new website. We planned it with SEO built in from day one, worked on its Google profile, and published content for searches with intent to hire.
The case, in figures
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116
clicks from Google in three months, starting from zero
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41 +141.18%
contacts started on the website in one month
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57.14
SoLV for “catering para comuniones” (catering for first communions) on Google Maps
The challenge
Where we started
Solasta started from zero: the website had to be created and, at the same time, the local channel opened.
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Build the website with architecture, content, and SEO planned from the start, without inheriting earlier problems.
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Activate local demand on Google Maps, in catering searches with intent to hire.
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Be able to measure contacts in GA4, which was the key indicator.
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Start building authority and mentions in the places where users, and AIs, also discover brands.
What we did
The work, by workstream
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New website
- Full planning: keyword research, architecture, and content plan.
- Writing of the content and start of the design.
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Local SEO
- Audit and optimization of the Google profile: products, information, and Q&A.
- Ongoing review management and one weekly post.
- Tracking of Google Maps positions.
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Content
- Eight blog articles between July and November, for long‑tail commercial searches.
- A dedicated page for sushi catering.
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Authority
- Mentions in free directories.
- Mentions in forums such as Reddit.
Results
What changed
Every figure comes with its source and period; and if something is missing, we say so.
before after Further right is better.
Contacts from the website
Source: GA4
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41
contacts started: 27 WhatsApp clicks and 14 forms started +141.18%
These are contacts started, not closed customers: clicks on the WhatsApp button and forms that someone starts filling in.
See the original screenshots (2)
Google Maps
Source: Local Falcon May to November 2025
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61.22
SoLV for “catering para eventos” (event catering): it stays at the top −0.51 points
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6.12
SoLV for “servicio de catering” (catering service) +6.12 points
Map positions when searching for «servicio de catering»
See the original screenshots (2)
How to read these figures
- SoLV runs from 0 to 100: it’s the percentage of points on the analyzed map where the profile ranks among the top three results.
- ARP is the profile’s average position on that map. The lower, the better.
- On the maps, each circle is a point in the city, and the number is the position where the profile appeared when searching from there. Green means near the top; red, far down.
- The increase for each figure runs from the first month to the last. The arrows in Local Falcon’s tables compare with the previous measurement, which is why they don’t match it.
Let’s talk
Let’s start by getting acquainted
Tell us what you sell, to whom, and what you’ve tried so far. We’ll tell you frankly whether we can help and where we’d start.
What happens next
- You tell us your situation, through the calendar or the form.
- We talk: your context, what you want to achieve, and whether we’re a fit.
- If we’re a fit, we propose how to start: the audit and its scope, in writing.
Let’s review your case
or write to us at contacto@configrowth.com
The first conversation is to get to know each other; the audit comes later, if we decide to work together.
